Does your company need an efficient email marketing strategy? A strategy which will bolster your company’s reputation and market your company as a certain big league player? Well, we have got you covered here as we are here to discuss and make you familiar with 5 of the most popular email marketing strategies, which will definitely help in the long run.
Make sure you send out those regular FAQ emails.
First of all, let’s be real. Not everyone who signs up for your email blasts every week will want to buy a home. Many of them might have had the idea, but they must be light-years from searching their dream home, and many might not even read those mails. So it’s important to send mails with relevant information, and keep it very informative and crisp.
One of the simplest way to keep the buyers engaged during this time is with a regular “Ask a realtor” email. Information about what realtors wish you knew have always been popular because people want to make sure they know everything they need to before making such a big deal.
Better still, making a video from your office of your realtors telling about the situation is a brilliant way of making sure your recipients get familiarised with the staff as well as everything surrounding your project.
Divert traffic to a landing page.
One of the biggest real estate email marketingblunders you can make is to drive traffic to your agency’s homepage or “Contact Us” page, which is clichéd and seems like a stretch to many customers.
This landing page technique may work for companies in other industries, but real estate is different. At the best, thisancient approach will always fall far short of your strategy’s full potential.
Instead, just send traffic to all the individual landing pages that you’ve created for specific home listings. Then, you can simply use the Google Analytics to track the success with each of the visitors.
Make sure that you give due attention to the neighbourhood.
Your real estate email marketing strategy shouldn’t just shine light on individual homes. Instead, make regular space for emails that will introduce potential buyers to neighbourhoods, too.
This is why another very popular form of real-estate-related content are articles about what to look for in neighbourhoods.
Your emails can cover topics about neighbourhoods where you’re selling homes. These can include the following:
- Average Home Rates
- Average Household Incomes
- Information About Schools and colleges
- Ratio of Owner-Occupied Homes to Rentals
- Safety and Security for the residents
Show off and flaunt your flag bearer homes.
Fantasizing via online real estate has definitely become an extremely popular pastime of several home buyers.
Hence, you can use this opportunity to your real estate email marketing strategy’s advantage by regularly showing your list examples of high-end homes your realtors are currently trying to sell.
The key is to make your customers peek into the fancy lifestyle you have to offer, and it will make an instant impact.
Make the most of the social media proof.
One of the main reasons a blog is a good venture is because comments and shares give your agency social proof. In effect, it shows readers, “lots of people really like this agency.” In turn, they’re more apt to like your agency, as well, and see it as a reliable resource – both for information about real estate and for actual realtors, which many bogus companies do not provide.
All in all, your effective email strategies need to target the needs of the customers, make them realise what’s good for them and what’s not, and make them realise that these emails aren’t just spam or clutter for their accounts. These crux strategies are important in order to maximise real estate sales.